The Normandie Club

Refining a Los Angeles Icon

How storytelling, content strategy, and creator partnerships brought fresh energy to one of LA’s most respected cocktail bars.

Tucked inside the historic Hotel Normandie, The Normandie Club is a staple of Koreatown; a cocktail bar that balances heritage with innovation. Known for one of Los Angeles’ top bar programs, it’s built a loyal following through precise technique, premium ingredients, and classic-meets-contemporary craft.

By 2024, The Normandie Club didn’t need reinvention, only a refresh under the spotlight. Partnering with Fireside, the goal was to create a campaign that celebrated its unmistakable artistry while reigniting local buzz for their new menu through content that felt as elevated and intentional as the drinks themselves.

Capturing Craft Through Content

Our creative direction centered on one idea: every pour tells a story. We developed and produced a short-form video campaign designed to slow down the process and showcase the nuance behind the bar’s most beloved cocktails.

Each clip invited viewers behind the scenes by highlighting the rhythm, restraint, and ritual that define the Normandie experience. From close-up shots of preparation to the final pour, our goal was to make craftsmanship feel cinematic. One standout feature was the TNC Swizzle, a mezcal-based creation that embodies the bar’s inventive spirit by being as visually stunning as it is complex.

The final campaign balanced mood and precision, blending technical beauty with a relaxed, confident tone that mirrors the guest experience itself.
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Building Community Through Influence

Once the content ecosystem was live, we extended the campaign through eight strategic partnerships with LA-based creators across food, drink, and lifestyle verticals to showcase their new menu. Fireside led end-to-end management  from outreach and story development to toolkit creation and working with the on-site team for hosted experiences. The team ensured that every collaboration reflected the Normandie Club’s refined yet approachable tone.

The activation rolled out content steadily over the first quarter from January to March, creating a consistent buzz that kept The Normandie Club top-of-mind among cocktail enthusiasts, hospitality insiders, and K‑Town locals alike. Collectively, the campaign generated 47K+ Reel views, 1,300+ likes, 300+ shares, and 350+ saves, driving genuine engagement and intent. With these metrics, it became clear that audiences were already planning their next visit. 
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Rediscovering a Classic

Through thoughtful storytelling and partnership strategy, The Normandie Club reaffirmed its place as an LA landmark; not just for what’s in the glass, but for the craft, care, and community behind it. The campaign bridged tradition and modernity, proving that even icons deserve to be rediscovered.